A Product Designer,
who makes hard things feel easy.

I specialise in simplifying complex systems and designing scalable, user-centered products. I design across financial infrastructure, AI products, and enterprise platforms, where I focus on clarity, accessibility, and delivering measurable impact.

Kaizen

Good design is never finished. I treat every shipped product as version one — always looking for the next small improvement that turns something good into something great.

Humans, not users

Behind every screen is a person with emotions, pressures, and goals. The best design acknowledges the full human context — not just the task they're trying to complete.

Details are the design

The difference between a good product and a great one lives in the details — the spacing, the microcopy, the transition. These aren't finishing touches. They are the real things that matter.

Selected Projects

Over the past decade, I've worked across consumer, B2B, and internal products, for brands around the world.
‍New case studies coming soon.

lincoln financial

Customer Portal Redesign

Redesigned a customer portal to improve usability and efficiency across key tasks. Improved information discoverability and task efficiency by 40% through clearer hierarchies, modern interaction patterns, and usability testing while preserving brand trust.

View Project

gallagher

Internal Analytics Dashboard

Designed an analytics dashboard to improve workflows and data visibility in the team. Simplified complex data visualizations and optimized task flows, resulting in a 50% reduction in task completion time and a 35% increase in user satisfaction.

View Project

microsoft teams

In App UX & Feature Design

Designed multiple in-app features within Microsoft Teams, improving both functionality and visual clarity. Focused on chat and channel experiences delivered enterprise-specific solutions, resulting in a 35% increase in employee engagement and a 25% improvement in cross-team communication efficiency.

View Project

WILLSCOT

Web & Brand Consolidation

Unified 8 websites following multiple acquisitions by consolidating legacy content into a single, cohesive experience. Focused on clean navigation paths & aligning visuals to reflect the newly integrated brand, achieving 30% higher engagement and 25% fewer navigation errors across 85k+ users

View project

TATA Consulting Services

Employee Onboarding MVP

Designed an MVP to create a seamless onboarding experience for companies and employees. Mapped core user flows to reduce friction during setup, focusing on clarity and scalability.

View Project

Actutate Insurance (PIAM)

Design Systems & Brand-Led UX

Led UX, UI, and design system efforts during a rebrand for a specialty insurance platform. Delivered a scalable, mobile-optimized experience that increased engagement by 45%, while ensuring accessibility and visual consistency.

View Project

Hey, I am Ananya ✨

(uh-nun-yah)

A Senior Product Designer, with 5+ years of designing enterprise and consumer products across fintech, insurance, SaaS, and mobility. I specialise in turning complex, high-stakes systems into intuitive experiences — for teams at Microsoft, Allstate, and Lincoln Financial, among others. I hold an MFA in Design & Technology from Parsons School of Design.

Systems thinking
AI-augmented workflow
Storytelling with design
Accessibility-first design
Cross-functional leadership
Design system architecture
All about me!
"Ananya is an effective communicator and collaborator. She has a clear ability to integrate quickly into new projects and begin making meaningful contributions immediately. She has consistently proven to be an excellent resource, teammate, and sounding board"

Amanda

UI UX Designer at Elixirr

"I am impressed with the depth, quality, and attention to detail in Ananya’s contributions. She has been proactive in taking ownership of her tasks, receptive to feedback, and consistently willing to go the extra mile to ensure the best possible outcome."

Pauline

Marketing Head at Tate & Lyle

"She is whip-smart and demonstrates strong intellectual agility. Ananya works in a patient, calm and considered manner but can also operate at the traditional fast pace of consultancy-style engagements. It is always a pleasure working with her."

Paul

Project Manager at Elixirr

"She integrated seamlessly with internal teams and handled complex, often conflicting stakeholder input with real grace. Despite challenging dynamics, she stayed focused and continued to push strong. Consistently went above and beyond to produce user-centred designs forward."

Jasmine

Founder & Lead Designer at Studio Obyss

"A true team player with a calm, can-do attitude. She consistently delivered high-quality, well-thought-out designs that balanced business goals with user needs. Always reliable under pressure and a pleasure to work with — especially on fast-paced, high-stress projects."

Erin

Product Owner at Microsoft

Got a hard problem? Let's make it feel easy.

Whether it's a new role, a collaboration, or just a conversation about design — I'm always happy to connect.

Say Hello!